In Residence
Some problems need a strategist inside the building, not on the other end of a Zoom call.
In Residence is LYFSTYL's ongoing engagement model. We embed a fractional CMO inside your business — attending your meetings, working inside your tools, thinking about your problems the way a member of your team would. This is retained strategic leadership, not a retainer with a monthly deliverable.
What this looks like in practice:
Bi-weekly strategic sessions aligned to your current priorities. Ongoing oversight and optimisation of your marketing operation. Real-time input on campaigns, creative, technology decisions, and team hiring. A direct line — not a ticketing system, not a project manager, not an account executive. Access to our full methodology, network, and tool stack.
Who Is This For
Founders and CMOs who have the team to execute but need a senior AI strategist to direct the work. Companies at an inflection point — raising a round, entering a new market, rebuilding after a period of stagnation. Leaders who have worked with agencies before and found them too slow, too generic, and too removed from the actual work.
What makes this different
Most agencies operate at arm's length. They attend the kickoff, disappear for a month, and return with a deck. In Residence means we are genuinely inside your business — accountable to your results the way an employee is, with the independence and perspective an outside strategist brings.
How To Get Started
In Residence engagements begin with The Map. We do not take on ongoing work without first understanding where your marketing stands. This ensures the engagement is properly scoped and that the first ninety days are immediately productive.
Become a In Residence Partner
Schedule a discovery call to explore whether a In Residence is right for your organization.